Marta Puerto’s LinkedIn Video Got 1M Views in 3 Days. She Was Fired a Month Before.
Marta Puerto lost her marketing job. Instead of sending another CV, she …
How to Live Three Days at Once: AI for Small Teams Who Do Everything Themselves
This article is based on my talk at the Baltic e-Commerce Forum …
How to Build an Employee Scheduling App with AI — A Step-by-Step Guide (No Coding Required)
Learn how to build a free employee scheduling app with AI — …
Scent Marketing Case Study: How McDonald’s Used Smell to Drive a 14% Sales Increase
Outdoor advertising has looked the same for decades: oversized visuals, bold logos, …
What Is Shopping Science? How Consumer Psychology Drives Every Purchase
Every time you walk into a store or scroll through an online …
The Science of Shopping Behavior: A Complete Guide to Consumer Psychology + 10 Must-Read Books
A comprehensive guide to shopping behavior science: cognitive biases, emotional decision-making, social …
Ryanair vs Elon Musk: How to Turn an Insult into a Sales Campaign and Booking Growth
When Elon Musk called Ryanair's CEO an "idiot," the airline turned the …
The most powerful thing in marketing in 2025 comes from the pharmacy
The biggest change in marketing this year will not be born in …
How “Pack Yer Bags” Brought a Traditional Tea Brand Into Gen Z’s YouTube Feed
Yorkshire Tea Brand Background and Challenges Yorkshire Tea is one of the …
Monzo: From Playful Growth Hacks to a Major Brand Campaign
Monzo Background and Origins Monzo was founded in 2015 in the UK …
HOKA: From Startup Idea to Billion-Dollar Running Shoe Brand
HOKA Brand Background and Origins For years, the running shoe market was …
How Free Ads for Small Cafés Brought Big Gains for a Small Agency in Adelaide
Background: Adelaide’s Coffee Culture and the Corporate Threat Australia's café culture is …
How e.l.f.’s “So Many Dicks” Campaign Shook Corporate America
e.l.f. Beauty Background and Socially Driven Branding e.l.f. Beauty, a U.S. cosmetics …
“If you raise the price, I’ll kill you!” — The $1.50 Costco HotDog Since 1984
How a $1.50 Hot Dog Became Costco’s Most Powerful Marketing Tool Costco …
Swiss Tourism Campaigns for Small Mountain Villages – “The Great Escape” and “The Photography Ban”
Why Graubünden’s Hidden Villages Struggled to Attract Tourists Graubünden is Switzerland’s largest …
How Hilton Used a 10-Minute TikTok to Reinvent Branded Content
Hilton turned heads by using TikTok’s new 10-minute video feature to launch …
Liquid Death – A Fatally Different Water Brand
BACKGROUNDA bottled water on a store shelf usually struggles to stand out. …
The Brand That Deleted Its Social Media – What Were the Results?
In 2021, Bottega Veneta made a bold move by deleting all its …
Patagonia’s “Worn Wear” Program: Why Selling Used Clothes and Repairs Boost Business?
Why does Patagonia sell used clothing and offer free repairs? This bold …
Disneyland’s most purchased souvenirs, 200 cats, and who is a “Disney adult”
I have visited three different Disneylands – Florida, California, and Paris – …