This article is based on my talk at the Baltic e-Commerce Forum 2026 in Tallinn, on the Digital Marketing & …
How to Build an Employee Scheduling App with AI — A Step-by-Step Guide (No Coding Required)
Learn how to build a free employee scheduling app with AI — no coding required. This step-by-step guide covers login, roles, real-time sync, and free hosting using Claude AI, Supabase, and Vercel.
Scent Marketing Case Study: How McDonald’s Used Smell to Drive a 14% Sales Increase
Outdoor advertising has looked the same for decades: oversized visuals, bold logos, and big promises plastered across every cityscape. In …
What Is Shopping Science? How Consumer Psychology Drives Every Purchase
Every time you walk into a store or scroll through an online shop, invisible forces shape what you notice, what …
The Science of Shopping Behavior: A Complete Guide to Consumer Psychology + 10 Must-Read Books
A comprehensive guide to shopping behavior science: cognitive biases, emotional decision-making, social proof, nudge theory, and habit loops. Plus 10 essential consumer psychology books recommended by Piret Ilver.