Ever wondered why people buy? Or how to make them buy more? That’s my playground – shopping science. I dive into the psychology of consumer behavior and help small and micro-enterprises use this power to sell their products anywhere in the world.

As an entrepreneur with over 20 years of experience, I’ve navigated the challenges and opportunities of both retail and e-commerce. Working with companies like SaltsUp and Sokisahtel, I’ve cracked the code on what makes customers tick. SEO, targeted ads, email campaigns, social media, UI/UX, content creation – you name it, I’ve used it to drive impressive results, even on a shoestring budget.

Think small businesses can’t go global? Think again. By mastering digital channels, any business can sell anything from anywhere to everywhere. It’s all about understanding the nuances of online presence and making every digital touchpoint count.

How to start a digitally born brand in other countries? By decoding shopping behavior and leveraging trends, and crafting strategies that highlight what makes each brand unique. Standing out in a crowded marketplace isn’t just possible; it’s essential.

Shopping science is over 150 years old, with pioneers like Marshall Field and Palmer Hilton laying the groundwork. Field introduced the concept of the department store and coined “The customer is always right,” revolutionizing customer service. Hilton created inviting store environments with open displays, making shopping more engaging. Field’s unconditional refunds boosted customer confidence, and his “bargain basement” concept turned unsold goods into opportunities for budget-conscious shoppers. These timeless strategies continue to bring success in modern retail and e-commerce.

With over a decade of experience in retail and e-commerce, I’ve trained entrepreneurs and future marketing specialists, sharing insights on shopping science at various webinars and training sessions.