October 2025 - Shoppingscientists

Close-up of a glass infuser mug with brewing loose leaf tea next to a tall glass of iced tea with lime and mint on a wooden tray.

How “Pack Yer Bags” Brought a Traditional Tea Brand Into Gen Z’s YouTube Feed

Piret IlverUpdated on March 13, 2026October 9, 20254 min read

Yorkshire Tea Brand Background and Challenges Yorkshire Tea is one of the UK’s most beloved tea brands, founded in 1977 …

London's Bank of England and modern skyscrapers showing financial contrast.

Monzo: From Playful Growth Hacks to a Major Brand Campaign

Piret IlverUpdated on March 13, 2026October 9, 20255 min read

Monzo Background and Origins Monzo was founded in 2015 in the UK as a fintech company. From the start, the …

Close-up of runners' legs and feet in a marathon or race, showing various types of running shoes on the asphalt.

BRANDS SHOPPING SCIENCE

HOKA: From Startup Idea to Billion-Dollar Running Shoe Brand

Piret IlverUpdated on March 13, 2026October 9, 20255 min read

HOKA Brand Background and Origins For years, the running shoe market was dominated by big names – Nike, Adidas, and …

Panoramic view of Adelaide city at dusk, showing modern buildings, a lush green park, and a prominent gold rotunda under a pink and purple sky.

BRANDS SHOPPING SCIENCE

How Free Ads for Small Cafés Brought Big Gains for a Small Agency in Adelaide

Piret IlverUpdated on March 13, 2026October 3, 20254 min read

Background: Adelaide’s Coffee Culture and the Corporate Threat Australia’s café culture is world-renowned, favoring independent coffee shops and high-quality Italian-style …

BRANDS SHOPPING SCIENCE

How e.l.f.’s “So Many Dicks” Campaign Shook Corporate America

Piret IlverUpdated on March 13, 2026October 3, 20255 min read

e.l.f. Beauty Background and Socially Driven Branding e.l.f. Beauty, a U.S. cosmetics brand, is known for its bold, socially conscious …