Why we Buy and How to Make People Buy More?
Why we Buy and How to Make People Buy More?
Marta Puerto lost her marketing job. Instead of sending another CV, she turned herself into a marketing campaign. One million views and hundreds of job offers later, her story became the sharpest case study in personal branding when AI is coming for your desk.
This article is based on my talk at the Baltic e-Commerce Forum 2026 in Tallinn, on the Digital Marketing & …
Learn how to build a free employee scheduling app with AI — no coding required. This step-by-step guide covers login, roles, real-time sync, and free hosting using Claude AI, Supabase, and Vercel.
Outdoor advertising has looked the same for decades: oversized visuals, bold logos, and big promises plastered across every cityscape. In …
Every time you walk into a store or scroll through an online shop, invisible forces shape what you notice, what …
A comprehensive guide to shopping behavior science: cognitive biases, emotional decision-making, social proof, nudge theory, and habit loops. Plus 10 essential consumer psychology books recommended by Piret Ilver.
When Elon Musk called Ryanair’s CEO an “idiot,” the airline turned the insult into a viral sales campaign. Discover the shopping science behind Ryanair’s controversial marketing masterclass — from newsjacking and self-irony to customer roasting — and why it keeps driving bookings.
The biggest change in marketing this year will not be born in an agency or inside an algorithm.Our work will …