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HomeOpinion

Opinion

Opinion and analysis on branding, marketing and consumer behaviour by Piret Ilver.

1 Result
Vanessa sitting near a decorated Christmas tree holding a large box of Ozempic (semaglutide) injection.
Opinion

The most powerful thing in marketing in 2025 comes from the pharmacy

Piret IlverUpdated on March 13, 2026January 29, 20266 min read

The biggest change in marketing this year will not be born in an agency or inside an algorithm.Our work will …

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