A 73-metre trunk facade, a truck that rewrites itself every block, and a fake Tube train with eyelashes. Three impossible ads, three very different strategies.
Kellogg’s “See You in the Morning”: A Wake-Up Call for a Breakfast Cereal Brand
Kellogg’s spent GBP 12 million bringing Cornelius the Cockerel back to life. System1 scored it 3.8 stars and 150 million Europeans saw it. What worked and what didn’t.
Strong Messages and Zero Discounts: KIAF’s Standout Charity Campaigns
WWF grew its email list 600% with an AI quiz. Flood-scarred concrete raised EUR 45,000 for dog shelters. Three KIAF-winning charity marketing campaigns, broken down.
Marta Puerto’s LinkedIn Video Got 1M Views in 3 Days. She Was Fired a Month Before.
Marta Puerto lost her marketing job. Instead of sending another CV, she turned herself into a marketing campaign. One million views and hundreds of job offers later, her story became the sharpest case study in personal branding when AI is coming for your desk.
How to Live Three Days at Once: AI for Small Teams Who Do Everything Themselves
This article is based on my talk at the Baltic e-Commerce Forum 2026 in Tallinn, on the Digital Marketing & …
How to Build an Employee Scheduling App with AI — A Step-by-Step Guide (No Coding Required)
Learn how to build a free employee scheduling app with AI — no coding required. This step-by-step guide covers login, roles, real-time sync, and free hosting using Claude AI, Supabase, and Vercel.
Scent Marketing Case Study: How McDonald’s Used Smell to Drive a 14% Sales Increase
Outdoor advertising has looked the same for decades: oversized visuals, bold logos, and big promises plastered across every cityscape. In …
What Is Shopping Science? How Consumer Psychology Drives Every Purchase
Every time you walk into a store or scroll through an online shop, invisible forces shape what you notice, what …
The Science of Shopping Behavior: A Complete Guide to Consumer Psychology + 10 Must-Read Books
A comprehensive guide to shopping behavior science: cognitive biases, emotional decision-making, social proof, nudge theory, and habit loops. Plus 10 essential consumer psychology books recommended by Piret Ilver.
Ryanair vs Elon Musk: How to Turn an Insult into a Sales Campaign and Booking Growth
When Elon Musk called Ryanair’s CEO an “idiot,” the airline turned the insult into a viral sales campaign. Discover the shopping science behind Ryanair’s controversial marketing masterclass — from newsjacking and self-irony to customer roasting — and why it keeps driving bookings.