BACKGROUNDA bottled water on a store shelf usually struggles to stand out. Most water brands use similar visuals: mountains, springs, …
The Brand That Deleted Its Social Media – What Were the Results?
In 2021, Bottega Veneta made a bold move by deleting all its social media accounts, challenging the norms of digital marketing. Instead of losing visibility, the luxury brand saw its prestige and sales grow. Discover how Bottega Veneta turned silence into a powerful marketing strategy and what lessons brands can learn from its success.
Patagonia’s “Worn Wear” Program: Why Selling Used Clothes and Repairs Boost Business?
Why does Patagonia sell used clothing and offer free repairs? This bold strategy not only benefits the environment but also strengthens brand loyalty. Learn how Patagonia’s circular economy approach, sustainable practices, and the famous “Don’t Buy This Jacket” campaign have reshaped the fashion industry. Discover why quality, longevity, and environmental responsibility matter in today’s retail world.
Disneyland’s most purchased souvenirs, 200 cats, and who is a “Disney adult”
I have visited three different Disneylands – Florida, California, and Paris – and I have noticed how each reflects Disney’s philosophy and history in its own way. Additionally, Mickey Mouse ears, Disney’s best-selling souvenir, are a significant phenomenon in consumer behavior.
Halloween Visuals: Transform Your Shop or Café Under $1K
We transformed Salt’sUp Salt Café and Sokisahtel sockstore with budget-friendly Halloween displays for under $1,000. Using reusable décor and creative Halloween window setups, we attracted more customers and boosted social media engagement. Learn how we did it, and how you can too!
The Evolution of Unmanned Shops From ShelfX in 2014 to Amazon Go
Unmanned retail has come a long way since its early days, proving that these stores don’t need to be high-tech or expensive to be effective. From the early innovations of ShelfX in 2014 to the advanced AI-driven solutions of Amazon Go, the evolution of cashierless shopping demonstrates how businesses of all sizes can benefit from implementing self-service technology.
Shopping Science: Understanding Consumer Behavior for Better Purchases
Shopping is more than just a routine task; it is a complex science that blends psychology, behavior, and marketing strategies. Understanding …