BACKGROUNDA bottled water on a store shelf usually struggles to stand out. Most water brands use similar visuals: mountains, springs, …
The Brand That Deleted Its Social Media – What Were the Results?
In 2021, Bottega Veneta made a bold move by deleting all its social media accounts, challenging the norms of digital marketing. Instead of losing visibility, the luxury brand saw its prestige and sales grow. Discover how Bottega Veneta turned silence into a powerful marketing strategy and what lessons brands can learn from its success.
Patagonia’s “Worn Wear” Program: Why Selling Used Clothes and Repairs Boost Business?
Why does Patagonia sell used clothing and offer free repairs? This bold strategy not only benefits the environment but also strengthens brand loyalty. Learn how Patagonia’s circular economy approach, sustainable practices, and the famous “Don’t Buy This Jacket” campaign have reshaped the fashion industry. Discover why quality, longevity, and environmental responsibility matter in today’s retail world.
Disneyland’s most purchased souvenirs, 200 cats, and who is a “Disney adult”
I have visited three different Disneylands – Florida, California, and Paris – and I have noticed how each reflects Disney’s philosophy and history in its own way. Additionally, Mickey Mouse ears, Disney’s best-selling souvenir, are a significant phenomenon in consumer behavior.