Sell smarter. Think like your customer.
You don’t need a big budget to compete globally — you need to understand why people buy. I help small and micro businesses turn shopping science into real results using social media, AI tools, and e-commerce strategy.
E-commerce Strategy
You have a product. You have a store. But something isn’t clicking — literally. I help small e-commerce businesses figure out what’s blocking the sale and fix it.
Using 25 years of hands-on retail and online experience, I dig into your customer journey — from the first click to checkout — and find what needs to change. Whether you’re selling locally or globally, the same shopping science principles apply.
What you get:
- Customer journey audit and conversion analysis
- Product page optimization based on buying psychology
- Pricing, bundling, and promotion strategy
- E-commerce growth roadmap for small businesses
- Platform and tech stack recommendations
Content & Articles
I write the kind of content that builds trust and ranks — research-backed articles on shopping behavior, consumer psychology, and e-commerce that go deeper than surface-level tips.
Whether it’s for your company blog, newsletter, or a publication that wants substance over clickbait — I turn real data and real shopping behavior into stories people actually read.
What you get:
- Long-form articles and blog posts on shopping science
- E-commerce case studies with data analysis
- Social media content strategy rooted in consumer psychology
- SEO-optimized content for e-commerce brands
- Newsletter and editorial content
Keynotes & Training
From conference stages to small team workshops, I make shopping science practical, memorable, and immediately useful. No death-by-PowerPoint, no academic jargon — just real stories, real data, and “aha” moments your audience will take home.
Especially popular with small business communities, e-commerce meetups, and marketing teams who want to understand their customers on a deeper level.
Popular topics:
- Why We Buy: The Psychology Behind Every Purchase Decision
- Small Business, Big Reach: Competing Globally with Social Media & AI
- E-commerce Conversion: What the Data Actually Says
- Brand Strategy Through the Lens of Consumer Behavior
- AI Tools for Small Business Marketing: What Works Right Now
Brand & Marketing Strategy
Your brand is what people feel when they decide whether to buy from you or scroll past. I help small businesses build brand strategies rooted in how consumers actually perceive, compare, and choose — not just what looks good on a mood board.
From social media strategy and AI-powered marketing to brand identity and positioning — I combine creative thinking with shopping science to help you stand out, even against bigger competitors.
What you get:
- Brand strategy and positioning for small businesses
- Brand identity consultation
- Social media marketing strategy
- Marketing audit (SEO, social media, and PPC review)
- AI tools implementation for marketing automation
- Competitive analysis through a consumer behavior lens
SERVICES
Not sure where to start?
Book a free 30-minute discovery call. Tell me about your business, your customers, and what’s not working — and I’ll tell you where shopping science can help.
