# Shoppingscientists.com > Turning 'why we buy' into words that sell. Shopping Scientists is a conversion copywriting and consumer psychology consultancy led by Piret Ilver. ## About Shopping Scientists helps e-commerce brands and retailers increase conversions through science-backed copywriting and consumer behavior insights. Founded by Piret Ilver, the consultancy combines academic research in consumer psychology with hands-on retail and e-commerce experience. ## Services - Conversion Copywriting for E-commerce - Consumer Psychology Consulting - E-commerce Copy Audits - Brand Messaging Strategy - One-on-One Coaching for Copywriters ## Expertise Areas - Consumer behavior and shopping psychology - Persuasion science and behavioral economics - Product page optimization - Category page copywriting - Email marketing copy - Brand voice development ## Key Pages - Homepage: https://shoppingscientists.com/ - Services: https://shoppingscientists.com/services/ - About Piret Ilver: https://shoppingscientists.com/about-piret-ilver/ - Blog: https://shoppingscientists.com/blog/ - Testimonials: https://shoppingscientists.com/testimonials/ - Contact: https://shoppingscientists.com/contact/ ## Blog Topics The blog covers consumer psychology, shopping behavior research, e-commerce copywriting tips, brand case studies, and retail trends.