Hi, I'm Piret Ilver
I’ve spent 25 years in online and retail — watching how people shop, what makes them click “buy,” and why some brands win while others get scrolled past. Shopping science is my thing. Not the textbook kind — the real kind, where you stand in a store or stare at a screen and something just makes you reach for your wallet.
I don’t just read about consumer psychology — I use it every day. I’ve run my own e-commerce businesses, built brands from zero, and learned most of my lessons the hard way: by selling real products to real people. That hands-on experience is what makes my approach different.
Years of Experience
E-commerce Brands Built
Countries Worked In
Articles & Talks
My Story
Every sale has a story behind it. Why did you pick that product? Why did you trust that brand? Why did you spend more than you planned? These aren’t random moments — they’re patterns. And once you see them, you can’t unsee them.
I’ve been digging into these patterns for over two decades — first as someone building online stores and retail brands from scratch, then as a writer and speaker who breaks down the science behind buying behavior.
Today, I help small and micro businesses use the tools that have leveled the playing field — social media, AI, and e-commerce — to market smarter, sell more, and compete with anyone, anywhere in the world. I write about it. I speak about it. And I work hands-on with founders who want to turn shopping science into their unfair advantage.
Big corporations have departments, data teams, and million-euro ad budgets. Small businesses have something better: speed, authenticity, and the ability to actually talk to their customers. The world has changed — and my job is to show you how to use that to your advantage.
Whether you’re looking to understand your customers better, build a stronger brand, or sell more online — I can help. Not with theory, but with practical, proven strategies rooted in how people actually shop and buy.
What I Do
How I Can Help You
01. Write
I write research-backed articles and case studies on shopping behavior, consumer psychology, and e-commerce strategy — for my own blog and for brands that want content with substance.
02. Speak
From conference keynotes to team workshops, I bring shopping science to life with real stories and real data. No fluff, no slides full of bullet points — just actionable insights.
03. Consult
I work with small business owners and e-commerce founders on strategy — from social media and AI-powered marketing to brand positioning and conversion optimization.
Curious about what it would be like working with me? Check out these reviews from clients who have worked with me in the past.
A Few Things About Me
Here’s a quick snapshot of what drives my work and who I am.
Experience
25+ years in online and retail — building stores, brands, and strategies from scratch
Global Reach
Based in Estonia, working globally — helping businesses from Tallinn to Toronto
Practitioner
Running my own e-commerce brands alongside consulting — I practice what I preach
Curious Mind
Obsessed with the question: why do we buy? — and turning the answers into business results
Multi-talented
Writer, speaker, and consultant on shopping science and consumer behavior
Small Biz Champion
Helping small businesses compete globally using social media, AI, and e-commerce
Background & Expertise
E-commerce strategy and online retail — from startup to scale
Consumer psychology and shopping behavior research
Brand building, visual merchandising, and product positioning
Social media marketing and AI-powered content strategy
Conversion optimization and data-driven decision making
Public speaking and content creation for global audiences
Ready to Understand Your Customers Better?
Whether you need research-backed content, an engaging keynote, or strategic consulting — let’s talk about how shopping science can help your business grow.
How I Can Help You
I bring 25 years of shopping science expertise to help businesses understand consumer behavior, optimize their customer experience, and drive growth through evidence-based strategies.
Want to Grow Your Business with Science?
I help businesses of all sizes understand their customers through shopping science. From research-backed articles to keynote speeches and hands-on consulting — let’s find the right approach for you.
